Bezeq International, Yes, and Pelephone are part of project "Alpha" by Bezeq, Israel's leading communication company. It was created in order to unify these three daughter companies. The companies deliver advanced business solutions and services in the fields of cellular, digital television, and international communication.
The companies' employee committee aimed to establish a presence on Facebook to maintain a communication platform with the employees they represent to the management. The posts primarily served to uphold the committee's presence on Facebook. In collaboration with committee members, we created posts for holidays and significant events, ensuring that when an important post is published, it reaches all company employees.
As representatives of the alpha companies' employees, the committee sought to communicate topics and ideas through posts, utilizing images of people to strengthen the message of humanity, service, and dedication to people. The solution we found was incorporating images of individuals along with elements that convey the central idea of the post.
